News
Embedding Adaptability in the DNA of Market Research to Suit the Post-Pandemic Reality
Quantitative Market Research Los Angeles
Research data and analytics can animate and inspire, prove business cases, solve problems, and uncover opportunity. Trusting Your Gut in these times is not enough. Trusting Your Gut in these times is not enough While many of our clients have spent entire careers fine-tuning their intuition as a marketer, there is often too much on […]
Helping CCLA19 Innovate at a Time When It’s Most Needed
Despite all the challenges that we have faced in 2020, this year has taught us the importance of technology, resiliency, and innovation. Myself, along with my BrandIQ colleagues, have been fortunate to support an exciting education initiative happening here in the Los Angeles region—the development of an Academic Resource Innovation HUB funded by the California […]
Bringing the Outdoors Inside During the Covid-19 “Stay at Home” Orders
Covid-19, and the subsequent international lockdown in most cities, affected all of us in its own way. It was stressful for many reasons, and I dealt with the stress how I usually do, by engaging in my favorite passions: hiking and camping. But as the lockdowns progressed to help stop the spread of the virus, […]
Failure is an Option
Our office caught the Museum of Failure exhibition last week. Arriving without expectations, we ended up unanimously loving it. Turned out to be amusing, a trip down memory lane for some (remember Life Savers Holes??), inspiring, and relevant to what we do back at work. Standing in front of the Bic Pens for Her, it’s […]
Do You Have the Wanderlust Gene?
At BrandIQ we are excited about the research we have been doing for Hilton Hotels and I.D.E.A on the “wanderlust gene”. Do you have the wanderlust gene? Go ahead and take a look at this article that appeared in the New York Times this week. Then take the “Are You Curious?” online quiz and join […]
Don’t Look Away
It was a warm day in Los Angeles when I was on my walk back from the bakery with a load of bagels. As is becoming an all-too-often occurrence in our city and so many others, a homeless man was standing on the sidewalk, leaning up against a pillar, with the noonday sun beating down […]