BrandIQ

consumer research, brand strategy, and innovation firm

Improving the position of your brand
through intentional customer focus

Brand tracking that makes a deeper Connection.

Brand tracking designed to measure how easily you solve a customer problem and satisfy a customer need.

Measure it right. Measure it well.

The better your inputs and the more accurate your measurements, the more useful your results will be. At BrandIQ we customize to your specific needs, allowing us to:

  • Measure changes in brand perception – short and long-term
  • Offer continuous monitoring of brands and campaigns
  • Identify indicators of brand strengths and challenges
  • Inform decisions on brand strategy

  • Respond faster and keep on track toward your goals
  • Explore potential impacts of new product introductions 
  • Leverage our multi-disciplinary approach to connect across business units

Deep insights. Expert analysis and guidance.

We use advanced analytics to bridge thousands of data points, which means we spot trends early and provide highly-informed insights. Our team applies fresh thinking and detailed analysis to this critical information, guiding your brand forward strategically.

Precise decision-making across your company.

With our proven ability to connect customer insight with marketing strategy we guide your team to turn brand tracking from an abstract idea to a practical set of actions you can start implementing straight away.

You can also engage more stakeholders, providing needed learnings for key decisions. At BrandIQ we have deep and broad experience in getting leaders and staff involved across companies, ensuring long-term commitment and a focused, informed effort to put your brand ahead of the competition and keep it there over time.

Why BrandIQ for brand tracking

  • Best-in-class methods applied thoughtfully
  • Senior team of experts continuously watching over your brand
  • Dynamic big picture view
  • Convergent storytelling

  • Creative, thoughtful interpretation of data and insights
  • Timely and Relevant results to always be informed
  • Consumer-centric uncovering the why’

CASE STUDY

Brand Tracking for the long term—13 years of staying fresh and impactful.

A long-term client is in the ice cream business, a category where the competition is always diligently building their own robust feedback loops and checking on strategy. There is no room for “yesterday’s techniques” if our client wants to stay ahead of the game.

How BrandIQ prepared the client for success.

Our Brand Tracker started with a narrow focus, looking at one core legacy brand in one category segment. We quickly realized the category was highly dynamic, so we began – and continue – to examine the distinct spaces that brands cluster in, how those have changed over time, and how our clients’ brands play in these spaces.

Our comprehensive structure allows us to pull apart segments for analysis while we measure the whole landscape.

  • Track and measure emerging niche brands just as effectively as legacy brands
  • Examine national and regional brands and augment or launch slimmed down versions, to assess pre and post marketing efforts in particular markets
  • Grew from working closely with one brand team to working with multiple brand teams with a shared resource
  • Expanded the target to adjust to changing demographics, gaining a more comprehensive view of the shopper and younger consumers
  • Worked with client across research, strategy and innovation initiatives

How our client continues to benefit.

  • Relevant, timely insights from a longitudinal and comprehensive brand assessment of the category
  • Central business intelligence platform that has been most consistent longitudinally – convergent storytelling, integration of data for brand story
  • Results driven via our Brand Performance Personal Goal Tracking Tool for marketing leaders
  • Emotional and functional assessment of brands to help build meaningful connections
  • Consumer-centric approach explores human values and motivations
  • Annual client workshops for activation

Let’s Talk

We want to help you imagine, create and achieve a successful future

  • Call Mike Murphy 617.821.5159