Improving the position of your brand
through intentional customer focus
Brand tracking that makes a deeper Connection.
Brand tracking designed to measure how easily you solve a customer problem and satisfy a customer need.
Measure it right. Measure it well.
The better your inputs and the more accurate your measurements, the more useful your results will be. At BrandIQ we customize to your specific needs, allowing us to:
Deep insights. Expert analysis and guidance.
We use advanced analytics to bridge thousands of data points, which means we spot trends early and provide highly-informed insights. Our team applies fresh thinking and detailed analysis to this critical information, guiding your brand forward strategically.
Precise decision-making across your company.
With our proven ability to connect customer insight with marketing strategy we guide your team to turn brand tracking from an abstract idea to a practical set of actions you can start implementing straight away.
You can also engage more stakeholders, providing needed learnings for key decisions. At BrandIQ we have deep and broad experience in getting leaders and staff involved across companies, ensuring long-term commitment and a focused, informed effort to put your brand ahead of the competition and keep it there over time.
Why BrandIQ for brand tracking
Brand Tracking for the long term—13 years of staying fresh and impactful.
A long-term client is in the ice cream business, a category where the competition is always diligently building their own robust feedback loops and checking on strategy. There is no room for “yesterday’s techniques” if our client wants to stay ahead of the game.
How BrandIQ prepared the client for success.
Our Brand Tracker started with a narrow focus, looking at one core legacy brand in one category segment. We quickly realized the category was highly dynamic, so we began – and continue – to examine the distinct spaces that brands cluster in, how those have changed over time, and how our clients’ brands play in these spaces.
Our comprehensive structure allows us to pull apart segments for analysis while we measure the whole landscape.
How our client continues to benefit.
We want to help you imagine, create and achieve a successful future