Empowering you to grow your brand in
a rapidly-changing world
At BrandIQ we are all about discerning and tapping into key human values and motivations to deliver business success to our for clients. Our approach has made us a leading consumer insights, analytics and brand strategy consultancy. You benefit from our full-service, custom, quantitative and qualitative capabilities.
Brand Tracking
Our custom framework yields data far more actionable specific than syndicated brand trackers. We get a holistic measurement of your brand health and your competitors, leading to improved results.
Consumer Research
Quantitative—exploring hidden relationships, patterns, and narratives within datasets and interpreting results.
Qualitative—leveraging best-in-class tools and methods, applied creatively, improves the impact of focus groups, IDIs, online, and ethnography.
Brand Strategy
Leveraging trends analysis, opportunity assessments and other methods, we focus on what the brand is, how it is different, and why people want it—always putting the customers’ experience first.
Innovation
We create a process and customized pathway to relevancy for your brand. Each aligned, step-by-step plan gives your team the insight, clarity, courage and confidence to bring new products and services to market.
Let’s Talk
We want to help you imagine, create and achieve a successful future